I have had the opportunity to work closely with Humberto in various graphic disciplines. His speed in capturing the needs is amazing and he usually reaches the optimal result the first time. It adds value by enriching the briefings and is quick to execute.Eugenio Martin Creative direction and Communication strategy at Arquetipo
The new branding of the Rosicrucian Foundation, the design of exhibitions and their catalogues, as well as the informative material for our activities and our editorial, contributed significantly to a wide social, cultural and academic recognition at a national and international level. Humberto is an extraordinary professional, with an enormous imaginative and creative capacity, as well as great versatility.Eduard Berga Salomo President of the Rosicrucian Foundation (2009-2018)
Humberto goes beyond defining a logo or branding. He wants his work to fit the way you see your business. In this way, once he participates in your project, you want him to continue contributing, because he has a vision of the user and customer experience that those of us who are focused on our own business lack.Jose Maria Jimenez Technical Director at Binatics
Our collaboration with Humberto has lasted for more than 12 years. He is a resolute person who provides just what we are looking for: innovative ideas and an impressive and well-defined design. 100% recommended.Nicola BalleroProduct Manager at ASTRA
The experience throughout these last 4 years managing our website cannot be better. Always close, interested in every detail and worrying about responding to the needs that Oirnatur has. To highlight: commitment and professionalism.Juan BayoGeneral Manager at OirNatur Centres Auditius
A very professional job of the highest quality and excellent aesthetic taste. I recommend it to serious and demanding people and artists with their work.Fernando MarínMúsico en Cantar alla Viola
Specialized in Branding, UX/UI, Packaging, Web Design, Graphic Communication, Illustration, and Editorial Design.
These are the services I offer as a graphic designer from Barcelona and London
Branding
Branding is the ideation and definition of the values of a brand. It is the creation of graphic and visual elements to establish emotional links between a brand and its target audience.
The DNA of a brand establishes its visual identity, aspirational values, sensations and meeting points with its consumers and/or users.


UI/UX
& Web Design
User experience is also part of Branding. Under this premise, I design websites, online stores, applications for mobile devices or interfaces for digital products.
I create interactive design solutions that enhance the brand experience and strengthen the link between it and its customers or users.
Packaging Design
In a linear, dozens of products compete for the attention of consumers. They have a few seconds of your attention.
An effective packaging design must convey to the consumer an emotional experience where all their aspirations are satisfied.


Graphic Communication & Advertising
Only a well-executed communication strategy can establish real links between our brand and its consumers.
A brand needs us to be able to create communication elements, both online and offline, that fully convey its values.
Editorial Design
Editorial design can be a powerful tool to promote brands.
A museum, a foundation or a town hall must convey a recognizable identity in society and establish two-way communication channels with its target audience.


Illustrations
Illustrations are a powerful communication engine that can establish very deep channels of contact with our users and consumers.
Icons, graphic symbols or mascots enhance branding, making our brand even more recognizable.
More services that I offer
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Brand & Corporate identity
Naming and logos
Corporate identity
Business cards
Merchandising
Signage and Labeling
Trade Booths Stands
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Packaging Design
Food, drinks
Cosmetics, hygiene and health
Container labels
Digital packaging mockups
Virtual store simulations
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UX/UI Web & Apps Design
Responsive Web Design
& App design
Landing pages
Mailing and newsletter
Banners and ads
Social media management
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Editorial Design
Diseño portada y contraportada
Diseño contenidos
Revistas y periódicos
Manuales
Libros electrónicos
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On and Offline Communication
Catálogos, folletos, flyers
Anuncios y banners
Material marketing
Stands para ferias
Displays y expositores
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illustration & icons
Corporate mascots and characters
Still life products
Illustrations for manuals
Infographics and Icons
Collages
I am used to integrating myself into multidisciplinary and multicultural teams, working with the utmost involvement.
Do you need a graphic designer?
If you are an agencyor study, I can help you
To comply with the timing that you have agreed with your clients
With the experience of a long professional career
Contributing my background as a multidisciplinary designer
Collaborating remotely or in person
If you are a companyor professional, I can help you
As a design and customer experience department
Defining a successful branding strategy for your brand or services
Reducing operating costs and execution times
Collaborating remotely or in person

"I design experiences between brands, users and consumers"
HUMBERTO DA SILVA LOURENÇO
Product Designer & Senior Creative Designer
During the first 10 years of my career I worked in different studios in Barcelona. Since 2008 I have been carrying out projects for my own clients and also for agencies such as SpotCD, Little Buddha, CBA/Ogilvy, Arquetipo, Summa or ZinkUp!
I am a multidisciplinary graphic designer. My experience covers all kinds of projects: branding strategy, UI/UX consulting for applications and websites, exhibitions at universities and libraries, sector fairs, packaging design, marketing campaigns at the point of sale, offline and online marketing, stand design , editorial design, digital illustration, creation of mascots…
I advise and collaborate on digital product development projects in Agile environments, also following methodologies such as Design Thinking, developing products, services and campaigns from scratch.
I am used to managing teams, collaborators and suppliers in diverse and multicultural environments, in online and offline projects.
I have excellent knowledge of Adobe Photoshop, Illustrator, Indesign, XD, After Effects, Sketch and Figma, as well as collaborative tools such as Jira or Balsamiq.

And now, something more personal…
I like good old rock ‘n’ roll and progressive rock, jazz, blues, some world music, classical music and also nature walks and visiting bookstores and museums.
I have always lived between papers: magazines, newspapers, comics and books have been with me since my childhood.
I love reading. My favorite subjects are History, Science and Spiritual Tradition, as well as American comics and French bande dessinée.
I’m the product designer and editor at comicverso.com, a comics blog I founded with some friends.