Transmitting a message of well-being to a female audience, in the new packaging design for the Font Vella brand, we worked on the idea of associating the consumption of Font Vella with physical and at the same time introspective activities that inspired the care of their health and physical vitality and mental.
Inner Health, Outer Beauty
In this project, Font Vella’s objective was to relate the healthy habit of drinking water with the balance that must exist between body, mind and spirit. Go beyond a simple physiological need and integrate it into the lifestyle of people seeking holistic health. In my proposal, I was inspired by meditation, yoga or tai-chi, practices that teach us adaptability, flexibility and attention, qualities that are very beneficial, both for internal health and for that of our body.