Mercadona SupermarketsPackaging Designs

CLIENT

CBA
Altran
Summa

DERIVERABLES

Design
Packaging
Illustration
Photo retouching
Final arts management

Mercadona supermarkets is one of the largest Spanish distribution companies. I have participated in several projects for different studios in which I have designed the packaging of all kinds of products.

ChipsFat-free

Packaging proposal for fat-free chips. Through a premium approach and typographical work, this design communicates all the benefits and messages that the client demanded in a clear and forceful way.

In addition, the design stood out from the other proposals from the competition and from Mercadona itself, making it clearly recognizable as a differentiated proposal on the shelf.

diseño packging patatas fritas mercadona

NFS,alimentos en spray

Packaging proposals for a new range of prepared foods in spray. The brief requested proposals “with a premium air, but without straying too far from the Hacendado brand”.

I defined the typography, the range of colors and a minimalist treatment that conveyed confidence, despite its novel character, avoiding doubts for the consumer on the shelf.

diseño packaging mercanona
diseño packaging mercanona
diseño packaging mercanona

Freeze Dried fruits

Packaging proposals for a new product, exploring different routes: urban (Fruit GO!), technical (Freeze-Dried Strawberry or Pineapple) and playful/children’s (Space Snack).

diseño packaging frutas mercadona
diseño packaging frutas mercadona
diseño packaging patatas fritas mercadona
diseño packaging fruta liofilizada mercadona
diseño pacakging frutas snack mercadona
diseño pacakging frutas snack mercadona

Soluble Ground Oats

Altran asked me to design the packaging for a new soluble product for instant preparation based on ground oats.

I carried out the integral management of the project, from the sketches and their presentation to the final art and its development in different formats and sizes.

diseño packaging avena soluble mercadona
diseño packaging avena soluble mercadona
diseño logo para pack avenas soluble