Packaging Design
CLIENTS
Several
DERIVERABLES
Packaging Design
Illustration
On a shelf, dozens of products compete for the attention of consumers. Each of them has a few seconds of your attention.
An effective packaging design must convey to the consumer an emotional experience where all their aspirations are met.
Gallina Blanca
The redesign of Ideas al Plato was a challenging project that required a strategic approach to enhance the product’s appeal among consumers. The objective was to position the brand in a more refined, gourmet territory and appeal to a discerning audience.
To achieve this, I conducted extensive research into the brand’s values. Based on this analysis, I designed naming proposals and created custom typography that perfectly captured the brand’s essence.
The end result was a striking visual identity that effectively communicated the brand’s positioning and connected with its target audience. The redesign successfully elevated Ideas al Plato’s perception, positioning it as a premium product and appealing to the tastes of a discerning audience.
Farggi Gourment's
I participated in the design team of Farggi’s Gourmet’s line for the Little Buddha agency.
My proposals were aimed at expressing the texture and the plurality of its flavors through very careful still lifes, suggestive and appetizing backgrounds, and a careful color range where the ingredients and flavors were the protagonists.
The abundance of colors, textures and nuances contributed to convey a sensation of a wide and luminous range of flavors, taken care of down to the smallest detail and a certain touch of exclusivity.
ColaCao Despertachock
For this project for ColaCao (Nutrexpa), I carried out the entire creative process, from understanding the product and its working dynamics, to defining and ideating the way in which to communicate the promotion to consumers.
To do this, I created a storyboard and was inspired by comic-style illustrations that were the backbone of all the communication derived from this promotion, including the advertising spot.
Font Vella
Transmitting a message of well-being for a female audience, in the new packaging design for Font Vella, my work consisted of the idea of associating the consumption of Font Vella with physical and introspective activities that would inspire care for physical health and vitality and also the mind.
Promotional packs and adaptations
In addition to designing packaging from scratch, I also design promotional packs, adaptations and associated elements such as promotional or packaging boxes following the guidelines, manuals and style and branding guides.
White label packaging
I have extensive experience in packaging design for white labels, having carried out several projects for companies such as the Carrefour group, Día Supermarkets, El Corte Inglés Supermarket or Mercadona.
Due to this, I know perfectly the specific needs of the sector, both for the Spanish market and for the international market as well.
